Improve your Facebook marketing skills:
Free Facebook marketing is a way to convert your business’s, passive followers into engaged clients using online content. You can do this by optimizing your Facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your website or landing page.
Optimizing your page, to attract followers will require, you to spend time figuring out how best, to use Facebook marketing, for your business. There are a few variables to consider, like choosing the best industry-specific, content to appeal to your audience,
choosing the most effective keywords, for search engine optimization, and monitoring the analytics, to make the necessary adjustments, to optimize for success.
1. Create & Enhance Your Facebook Business Page
Make your Facebook business page, is visually stunning and content-rich. If done correctly, your Facebook page will act as a landing page, for interested Facebook users, and also help you rank higher, in Google’s local search results. Create a robust Facebook profile, by choosing accurate keywords, claiming a vanity URL and incorporating appealing photos.
Sign up for a Facebook Page
To start attracting customers, through marketing on Facebook, sign up for a Facebook business page. First, log in to your personal account and choose “Create Page” from the drop-down menu, in the upper right corner of the page.
The platform will then guide, you through the process of creating a Facebook page, including choosing a business category, sharing details about your business, and posting appealing and informative photos.
Choose the Correct Category
The first step to creating, your Facebook business page is choosing a category, that is representative of your business. If you’re a local business, choose the category “local business” and get more specific about your type, of business by choosing up to three subcategories.
For example, a nail salon can choose “nail salon,” “beauty salon” and “cosmetics and beauty supply.”
Enter Your Business Information
Provide basic information, about your business like your business name, and contact information to complete, setting up your Facebook business page. Facebook requires local businesses, to complete this section before allowing, you to create a page.
You won’t be able to move on, to the next step without the information above, so have it handy when creating your, Facebook business page.
Claim a Vanity URL
When creating your page, choose a web address, that describes your business like, www.facebook.com/yourbusiness. This will give your page a professional, and branded feel, and the URL will be easy to share with customers.
If you don’t change your URL, the default will include random numbers, that make it difficult for customers, to find and remember. Just remember you can only, change your URL once, so make it a good one.
Choose Appealing Pictures
Your cover photo and profile picture, are the first things, people notice when they visit your page. Make sure the images, are captivating and applicable to your business. Maximize the marketing potential, of your Facebook photos by changing your, cover and profile pictures seasonally, or if you want to promote, an event or company milestone.
Check out these, do’s and don’ts when it comes, to creating your cover image, and use Canvas to create, a great-looking cover, photo for free easily.
Complete Your About Section
Your About Us or About Me section should be under 250 words and provide helpful information like contact information and include keywords that let people know what your business is about.
For example, keywords for a pizza restaurant would be “pizza” and “Italian food.” Be descriptive in this section and use as many characters as Facebook allows. Fill out this section clearly to let visitors learn about your business and inform search engines like Google.
2. Get Fans to Like Your Facebook Business Page
Get people to like your page by sharing the benefits of your products and spreading the word about your page. “Likes” are important because they increase your content’s reach and make your page and business seem more trustworthy. Post interesting and valuable content that makes users crave updates and stay engaged with your brand.
Target the Right Facebook Audience
The best way to attract fans to your Facebook page is to identify your company’s ideal clientele with a customer profile based on demographics and psychographics. Then, create content that directly appeals to your ideal customer.
Content that’s tailored around your target audience will perform better under Facebook’s algorithm and get more likes, comments, and shares than generic content.
Add the Facebook Icon Wherever You Can
Promote your Facebook page on all of your marketing materials, including business cards, signs, email signatures, and website. Make sure you set up a vanity URL for your Facebook page like www.facebook.com/yourbusiness so that it’s easy for people to find your page.
By sharing your Facebook page with your current customers, you’ll increase likes and build your following through their network of friends.
Ask People in Person
Ask people that come into your store to like your page. You know they’re already interested in your business, so why not ask them to like your social media pages? You can even offer them something on the spot like a discount or free item if they like your page while in the store.
Ask People Online
Have a pop-up box on your website that asks people to like your Facebook page. You can also ask people to like your Facebook page after they have purchased something on your site. The message can be along the lines of, “Thanks for your purchase! Like us on Facebook to hear about new products and promotions.”
Get Involved on Facebook
To increase the number of people who see and like your business, post on pages and groups that are related to your industry from your Facebook business page. Engage with your target audience by participating in other groups and offering helpful answers and advice to get people to click back to your page and like it.
To boost your page, do something fun and creative in order to get people to like your page. Two tactics known to increase page likes are holding a contest and offering a coupon or discount to people who like your page. Ask people to like your page, share a post, and comment on a promotion and reward them with savings.
3. Share Valuable Content & Engage Your Audience
Valuable Facebook content is informative, entertaining and engaging. Post interesting articles, help customers relate to your brand on a personal level and post videos, quotes and customer photos to draw your audience in and keep them engaged.
Use your Facebook business page to share content that’s relevant to your brand and entertaining for potential customers.
Post an Interesting Article
The goal of marketing on Facebook is not only to get people to read your article but also for them to like, comment, and share. Articles don’t have to be from your personal blog or website but should be related to your small business’s products, services or industry.
Capture and keep the attention of your followers by regularly posting interesting content that will keep potential customers thinking about your business.
Post Pictures of Your Customers
Posting pictures of your customers enjoying your products or services is a great way to show up in news feeds organically. With permission, tag your fans in pictures — not only will this alert them to the post, but your post will also likely appear in the news feeds of the fan’s friends.
Encourage people are also more likely to like and comment on your posts by including photos of friendly faces your customers may already know.
Ask People to Tag a Friend
If done correctly, asking people to tag a friend can exponentially increase the reach of your post. Each person who is tagged by one of your followers will be notified of the tag and will be drawn to the post and exposed to your business’s Facebook page. Asking existing customers to tag a friend spreads brand awareness to potential customers and expands the reach of your Facebook page to your target market.
Ask a Question
Asking a question in a Facebook post is a great way to focus user comments on a specific product you offer or another topic that’s advantageous to your marketing scheme.
Followers who take time to leave a response are more likely to stay engaged with your brand and buy into your products or services. Keep followers engaged by asking a question that is seasonally relevant or about a particular event, holiday or product.
Post a Video
Videos auto-play as a Facebook user scrolls down his or her news feed. This feature makes video posts extremely eye-catching. Post a featured video to your page that highlights one of your products, services or a key member of your team. People will be more engaged with your marketing on Facebook if you give them a behind-the-scenes look at your business.
4. Optimize Your Facebook Business Posts
Once you know how to market on Facebook for free, evaluate how well your customers are engaging with your content. Facebook posts are a great way to attract customers to your business but should be optimized to reach your entire target audience.
Use Facebook’s Page Insights scheduling and post-boosting features to expand your Facebook page’s reach.
Track Which Facebook Posts Are Doing the Best
After you post a few times, check to see how many people are seeing your posts and how many likes, shares and comments you’re getting. These metrics represent how well you’re engaging your followers. Once you determine which posts are the most popular, tailor the focus of your marketing on Facebook around the posts that are performing best.
In addition to looking at the number of likes and shares you have, evaluate the times your posts do the best. There is a lot of conflicting research about which days and times are best for posting content, so find a schedule that best suits your page and its followers. Ultimately, you should time your posts around when your audience is most engaged.
Create a Schedule for Your High-performing Facebook Posts
We suggest creating a schedule for your posts to help you stay on track with your posts and ensure you’re sharing the right posts at the right time. Prioritize your Facebook page and maintain your marketing on Facebook by scheduling posts for at least three times per week.
The good news is that Facebook lets you schedule posts, so by sitting down for an hour or two once a week, you should be able to get all of your Facebook posts done for that week.
Consider Paying to Boost a Post on Facebook
It’s important to understand how to market on Facebook for free, but you can also pay to boost your posts for a relatively low cost.
If you notice that one of your posts is doing well and is engaging a lot of followers, boost the post so people outside of your network can see it. To maximize the impact of a boosted post, choose a targeted audience you think will be interested in your business.
5. Promote & Offer a Deal
Once you build a following and gain customer loyalty through optimized Facebook posts, promote a deal or event. Maintain followers and attract your target audience by focusing on customer benefits and pinning valuable offers to the top of your page.
Share promotions with your followers to strengthen brand loyalty and encourage fans to buy your products.
Focus on Customer Benefits
A great promotional post combines a call to action with good news for the Facebook user. For example, if you’re trying to get people to contact your office for an appointment, combine information about your flexible business hours with a money-saving offer.
Focus on the needs of your preferred clientele, tailor your Facebook promotions around them and then pin the promotion to the top of your Facebook page so your followers will see it first.
Pin a Promotion
Facebook allows you to pin one post to the top of your page’s feed, so your followers are guaranteed to see it first. If you’re offering an exciting promotion, pin the post for the period that you’re running the special, so new page visitors to will see it.
Typically, people don’t scroll very far down a page’s feed, so pinning an important post at the top of your Facebook business page makes it easy for them to see your high priority content.
What to Post on Your Facebook Business Page
People come to Facebook to see pictures and status updates from their friends and family, news and entertaining memes, articles, videos and more.
To maximize Facebook’s algorithm, post interesting content on your business’s Facebook page two to three times a day. Remember the general rule of thumb is to post 80 percent entertaining/interesting and 20 percent promotional posts.
How Facebook’s News Feed Algorithm Works
Facebook’s algorithm controls, which post users see and typically changes several times per year. On average, 10 percent or fewer of your followers, will see your Facebook posts.
However, when people engage with your posts by liking, commenting or sharing it sends a signal to Facebook, that people are interested in your posts. This, in turn, increases the chance, that your future posts will appear, on user’s news feeds.
What Users Expect on Their News Feeds
People come to Facebook to see pictures, and news from their friends and family, interesting articles, entertaining videos and more. With this in mind, post interesting content on your page, so people engage with your posts by liking, commenting and sharing.
In doing so, your followers send signals to Facebook, that they’re interested in your posts and increase the chance, your future posts will appear on their news feeds.
These five free tips can help you become more productive with Facebook marketing. I hope that you’ll find them as useful as I did. Have you tried any of these steps before? What free Facebook marketing steps do you use? Share your thoughts in the comments below.