YouTube is the second largest search engine, processing more than 5 billion searches per month.
Think about what that means—after direct Google searches, people are turning to YouTube to find solutions to their problems—looking for tutorials and other information in video form to address their pain points.
Plus, most key demographics watch it more than cable TV. These facts alone demonstrate the huge possibility your video content will be seen by your target audience.
What Are the Main Functions of YouTube?
- Users can search for and watch videos
- Create a personal YouTube channel
- Upload videos to your channel
- Like/Comment/share other YouTube videos
- Users can subscribe/follow other YouTube channels and users
- Create playlists to organize videos and group videos together
- User can notify by notification when a YouTube upload any content from his/her channel.
What is YouTube Marketing?
YouTube marketing is a digital strategy that takes advantage of your audience’s proclivity for video, allowing businesses to promote their content and grow their brand.
Simply put, YouTube marketing is a way to get your business noticed, and show people what you’ve got! Let’s talk about YouTube.
We know it, we love it, we’ve probably all watched one too many funny videos on it. YouTube is an excellent source of entertainment, but it is also an increasingly important tool for business owners and internet marketers.
With YouTube marketing, you can increase brand awareness, improve your SEO (search engine optimization), and present your content in a way that is compelling, unique, and shareable for viewers.
How to Start Marketing On YouTube?
If any business owner wants marketing on YouTube for the 1st time they should know about their target audience who they want to target and why they are targeting that customer.
This is based on your products, for example, your company sells shoes so you have to find your customer.
You like to buy shoes from online or shoes, normally there are two types of people in this world some are like to buy products online and some are like to buy products from the shop.
So if your company sell products on online you can target people online who mostly purchase from online and always keep in touch with an online store.
So the question is how your company will find that kind of target customer from by any magic, no you can find very easily by using YouTube advertising platform.
Before starting a campaign on YouTube you should know about SEO and target keyword for start a campaign on YouTube. so let’s see how we can do that.
Create a YouTube Channel for Your Business
The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.
Create a Gmail Account
Go to YouTube.
Sign in to YouTube and click on the user icon at the top right of the screen
Click on the gear icon to get to your account’s YouTube Settings
Click on Create a new channel
Then choose “Use a business or other name”
Add your Brand name and click create
You will successfully create your channel for business.
Now you have to customize your channel
You have to upload your brand “logo”
You have to upload your brand cover photo.
In the about us menu, you have to write your business details.
You can add your company website and email for business inquiry.
You can also add all your company social media pages.
Now your company is ready to start a campaign.
I would like advice your company that uploads at least a few videos about your company and products.
Try to make your channel looks real, not fake.
Once you ready and now you can start your business campaign on YouTube.
If you are still confuse just follow the below steps.
Creating an Account
As YouTube is owned by Google.so you need a google account to create an account, once you create a google account, you will allow accessing to a YouTube account, a Google+ account, and much more.
Depending on your business, you may not want to tie your email to your business’s YouTube channel — especially if you need to share access to the account with team members or an agency partner.
We suggest that you create a common email account that can be used by multiple people.
Step 1: Go to Google and Click on The “Sign in” Green Button.
Example: Like This Image
Once You Verify Your Mobile Number You Will Able to Automatically Sign in to your Google Account. Congrats!!! now you are ready to create a YouTube channel.
Setting Up a YouTube Brand Account
Now you need to set up a YouTube Brand Account. A Brand Account allows users to manage editing permissions and create a more holistic online presence.
To get started, visit YouTube In the upper right-hand corner, take note that you’re probably already logged in. If this isn’t true, click on the blue “Sign in” button in the upper right-hand corner, and enter your new Google account username and password.
Once you’ve signed in, click on “My Channel” in the left-hand menu bar.
Example: Like This Image
Congratulation You have successfully created your YouTube channel. You you have to customize your YouTube channel. If you wants to read the customize blog, please follow the link below.